11 May 2022

«CREATE» (Customer RElationship And Timespending Evaluation), a Web App, was created as a CRM (Customer Relationship Management) tool, which, in addition to territory management, also allows the monitoring of time spent on multiple activities. «CREATE» was originally developed specifically for the medical-scientific management of a pharmaceutical company, with features such as

  • the territorial management of visits (FTFs) and hospital staff meetings (HSMs), assisted by GPS
  • the construction of a single repository of all medical-scientific queries (MQs), useful both for the construction of FAQs (Frequently Asked Questions) catalogues and for dealing with audits, including pharmacovigilance audits
  • the monitoring of the time spent on typical activities of a medical-scientific team, such as reviewing promotional material, training, preparing presentations, etc., to facilitate fact-based decision-making in the allocation of resources and to be able to better estimate the time needed for any project

«CREATE» was tested for more than two years by a medical/marketing team. Subsequently, it was equipped with functionalities such as file uploading/encrypting, EXCEL file management and a large number of activities were added for logging/monitoring. Given its totally independent page architecture, it is a stable platform for logging, access management and monitoring, and data extraction to which pages can be ‘injected’ at will, as was particularly the case for the «goFAR» project. It is written in php and works with mySQL databases.


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