Project «goFAR»

9 September 2021

The project «goFAR» is a management innovation initiative, conceived and executed on behalf of a family-run business producing nets (FAR stands for Fabbrica Artigianale di Reti, the company name giving rise to the project’s playful acronym).

The project arose from the strong need to optimise and internationalise the web presence of the artisan company (with no less than 75 years of history), including e-commerce, website and social network campaigns. In order to efficiently set up these «virtual showcases» it was deemed appropriate to standardise data entry, because on the one hand only the common provenance of the data used for the drafting of offers/listings, the production of catalogues, the compilation of website, social network and e-commerce content guarantees their homogeneity; on the other hand, multiple data entry proved to be unnecessarily burdensome and at high risk of operator error.

The work plan envisaged two important steps:

The «data mining» phase, understood as the retrieval, review, structuring and cleaning of all available data and information on products marketed by the company. The duration of this phase was approximately one year.

The «set-up of management software» for the administration and maintenance of the database created during the «data mining» phase. This involved customising the «CREATE» platform, which had already been tried and tested and proved to be stable, and which allows the entire article database to be synchronised with the website and e-shop via APIs (Application Programming Interfaces).


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